KiddiTouch.com - Colombo, Sri Lanka

The original concept was to raise awareness of the increasing presence of battery operated plastic toys that distract children with countless functions and the subsequent move away from traditional toys.

The disappearance of the educational abacus, the beautifully crafted wooden toy and the much loved dolls house that encourages creativity and imagination is very much the issue at the heart of this campaign.

The KiddiTouch movement and its awards aim to recognise the ‘real toys’ on the market that are well made, inspire the mind and provide children far more than the noise and flashing lights commonly associated with the toys of today.

These toys have been awarded by the judging panel for encouraging traditional play, boosting creative thinking, inspiring the developments of  

Show more

one’s own imagination. They are not made of plastic, are without batteries and are sold in independent toy shops. They are durable, stand the test of time, without thousands of different functions and, are officially KiddiTouch