Top Market Research in Kelaniya, Sri Lanka

Market Research in Sri Lanka is the process of collecting and analyzing data about the market and the customers of a product or service. It is used to identify trends, opportunities and challenges, and to develop strategies for the future. Market research in Sri Lanka can be conducted through both primary and secondary research methods. Primary research involves gathering data directly from customers and stakeholders through surveys, interviews, focus groups and other techniques. This type of research is useful for understanding customer needs, preferences, and behaviour. Secondary research involves collecting data from existing sources such as published reports, industry journals, and other sources. This type of research is useful for understanding the industry and market trends, and for obtaining an overview of the competitive landscape. By combining both primary and secondary research, companies can gain a comprehensive understanding of the market and their customers, enabling them to develop more effective strategies and make better decisions. In short, Market Research in Sri Lanka is essential for businesses to understand their customers, the market, and their competition, so that they can make informed decisions and develop strategies for success.