Advertising in Sri Lanka is an important tool for businesses to reach their target audience and promote their products and services. It is a way to communicate with potential customers and create awareness of a company’s offerings in the market. Advertising in Sri Lanka generally consists of traditional media such as television, radio, print and outdoor advertising, as well as digital media including websites, social media and mobile marketing. Television, radio and print are the most commonly used channels, with television being the most popular, followed by radio and print. Television is used for reaching a wide audience, while radio and print are used for targeting specific markets and local areas. Digital media is becoming increasingly popular in Sri Lanka, as it offers a cost-effective and targeted way of reaching potential customers. Social media platforms like Facebook, Instagram, Twitter and YouTube are commonly used for advertising in Sri Lanka, as they offer businesses a way to connect with their target audience and create engagement. Mobile marketing is also becoming increasingly popular, as it allows businesses to reach customers in a more personalised way. In short, advertising in Sri Lanka is an effective way for businesses to reach their target audience and promote their products and services.